Top 5 Social Apps Performance in Russia Q2 2021

In Q2 2021, Russia's top social apps demonstrated diverse performance trends across downloads, revenue, and active users. The data comes from Sensor Tower, and more insights can be found on their platform.

TikTok From TikTok Pte. Ltd., this app saw consistent growth in weekly revenue, peaking at around $59K in mid-May. Weekly downloads fluctuated, with a high of approximately 516K in early April and a dip to around 360K by mid-May. Active users showed a steady increase, starting at 36.6M in late March and reaching about 37.5M by the end of June.

zenly - your world ZENLY's app experienced a significant rise in weekly downloads, peaking at nearly 351K in early June. Active users also saw a positive trend, growing from 1.6M in early April to close to 2.9M by the end of June.

Instagram Instagram's download numbers remained robust, with a notable increase from around 246K in early April to about 311K by the end of June. Revenue showed a modest but steady growth, reaching $116 in the final week of June. Active users remained stable, fluctuating slightly around 34.5M throughout the quarter.

Likee - Short Video Community Likeme Pte. Ltd.'s app witnessed a decline in active users, from 5.1M in late March to around 3.8M by the end of June. Weekly revenue saw a low of about $5K in mid-June but rebounded to approximately $8.6K by the end of the month. Downloads stayed relatively stable, averaging around 160K to 180K per week.

VK: music, video, messenger VK.com’s app maintained a high level of active users, starting at approximately 82.9M in late March and ending at around 80.9M by the end of June. Weekly revenue was strong, peaking at about $664K in mid-June. Downloads were consistent, averaging around 200K to 220K per week.

For a deeper dive into these insights, visit Sensor Tower.